Communique India, contacted us for a unique event based activity, they wanted people visiting the stall to win random gifts, instead of giving away coupons (the usual way…) they wanted to use interactive technology, to engage and enhance the user experience, after all this was a brand activation for HP India.
After brainstorming, we came up with the idea of using, RFID bracelets, each visitor was given a chance to register themselves and try their luck at winning. Visitors were given a band, which they could scan at another counter, a TV placed in-front of them, flashed their name and the gift they have won. A unique algorithm allowed us to randomize the winner as well as the gifts being given out.
All in all, it was a great experience for the visitors, and HP got a great response, the same activity was later repeated in Mumbai.
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