Recently for an internal PR launch, we at Activ8Media, created a virtual reality world, using Google cardboard, for Abosult India. The idea was to take the existing print art work from the Absoult bottle and convert that 2D print into a 3D virtual world.
Users can put on the headset & find themselves immersed in a virtual reality world. Ridding an autorikshaw, the most popular form of transport in India! While ridding the rikshaw they see various scene inspired from the bottle branding.
This was a fun project! with great feedback and some laughs from the users!
Here is a sneak peek….